OUR PPC MANAGEMENT PROCESSOur Strategic PPC Management Process

We follow a proven, data-driven methodology to create high-performing PPC campaigns that deliver consistent results, ensuring transparency and maximum ROI at every stage.

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Step: 01

Audit & Strategy

We begin with a comprehensive audit of your current advertising efforts, competitor analysis, and market research. This phase includes keyword research, audience profiling, and creating a detailed campaign strategy that aligns with your business goals and budget for maximum return on investment.

Step: 02

Campaign Management

Our PPC specialists build optimized campaigns from the ground up—covering campaign structure, ad groups, keyword targeting, compelling ad copy, and conversion tracking. We handle both campaign setup and continuous optimization & refining performance through data analysis.

Step: 03

Monitoring & Reporting

Rigorous performance monitoring is key. We track campaign metrics in real-time—including impressions, clicks, conversions, cost per acquisition, and ROAS—to ensure your campaigns are performing optimally. We provide detailed monthly reports with actionable insights and strategic recommendations.

Specialized PPC Solutions

To Make Smart
Investment.

We develop tailored PPC campaigns that drive efficiency, deliver insights, and solve complex marketing challenges across diverse industries.

01.

Google Ads Management

  • Performance-Focused
  • Data-Driven
  • ROI-Optimized

We create and manage high-performing Google Ads campaigns across Search, Display, Shopping, and YouTube. Our Google Ads management includes strategic keyword targeting, compelling ad creation, bid optimization, and conversion tracking designed to maximize your visibility and deliver qualified leads at the lowest cost per acquisition.

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02.

Social Media Advertising

  • Targeted
  • Engaging
  • Conversion-Focused

Reach your ideal customers where they spend their time with expertly crafted social media advertising campaigns. Our Facebook and Instagram ads management combines precise audience targeting, compelling creative, and strategic funnel optimization. We create thumb-stopping ads that drive awareness, engagement, and conversions across Meta's powerful advertising platforms.

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03.

Microsoft Ads (Bing) Management

  • Cost-Effective
  • Untapped Audience
  • High-Intent

Expand your reach beyond Google with professionally managed Microsoft Bing Ads campaigns. Our Bing advertising strategies tap into a unique, often less competitive audience with higher purchasing power. We optimize your campaigns for maximum efficiency, lower CPCs, and strong conversion rates across the Microsoft Advertising network.

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04.

LinkedIn Ads Management

  • B2B-Focused
  • Professional
  • Decision-Makers

Connect with business decision-makers and professionals with targeted LinkedIn advertising campaigns. Our LinkedIn ads specialists excel at B2B lead generation, account-based marketing, and professional audience targeting. From Sponsored Content to InMail campaigns, we help you reach the right professionals with the right message at the right time.

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05.

Shopping Ads & E-Commerce PPC

  • Product-Focused
  • High-ROAS
  • Sales-Driven

Maximize your e-commerce sales with optimized Shopping campaigns across Google and Microsoft. Our e-commerce PPC management includes product feed optimization, strategic bidding, competitor analysis, and conversion rate optimization. We help online retailers showcase their products to ready-to-buy customers and achieve profitable return on ad spend.

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06.

Display & Remarketing Campaigns

  • Brand-Building
  • Retargeting
  • Visual Impact

Stay top-of-mind with strategic display advertising and remarketing campaigns. We create visually compelling banner ads and implement smart remarketing strategies that re-engage website visitors, nurture prospects through your sales funnel, and recover abandoned carts. Our display campaigns build brand awareness while driving conversions.

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07.

Landing Page Optimization

  • Conversion-Focused
  • A/B Tested
  • User-Centric

Turn clicks into customers with conversion-optimized landing pages. We design and develop high-converting landing pages specifically tailored to your PPC campaigns. Our landing page optimization services include persuasive copywriting, strategic CTA placement, mobile responsiveness, and continuous A/B testing to maximize your conversion rates and ROI.

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08.

PPC Audit & Strategy Consultation

  • Strategic
  • Data-Driven
  • Actionable

Discover hidden opportunities and fix costly mistakes with our comprehensive PPC audit services. We analyze your current campaigns, identify wasted spend, uncover optimization opportunities, and provide strategic recommendations. Our PPC consultation gives you a clear roadmap to improve performance and achieve your advertising goals faster.

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Where Specialty Meets Quality.

I'm a professional dedicated to crafting data-driven PPC campaigns and delivering measurable ROI for businesses across industries.

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Immediate Traffic & Visibility

  • Drive qualified traffic to your website instantly with strategically targeted PPC campaigns that put your business in front of customers actively searching for your products or services.

Lower Cost Per Acquisition

  • Reduce your customer acquisition costs through continuous optimization, smart bidding strategies, and precise targeting that eliminates wasted ad spend and improves campaign efficiency across all platforms.
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Measurable ROI & Transparency

  • Track every dollar spent with detailed analytics and transparent reporting. Know exactly what's working, what's not, and how your campaigns directly impact your bottom line with real-time performance data.

Competitive Advantage

  • Outperform competitors with advanced PPC strategies, rapid campaign adjustments, and expert bid management that keeps you ahead in auction dynamics and ad positioning for maximum market share.
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Consistent Revenue Growth

  • From start-ups to enterprises, our PPC solutions scale with your business—delivering flexible, performance-focused campaigns that grow your revenue while maintaining profitability and sustainable ROAS.
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Multi-Channel Domination

  • Maximize your reach across Google, Microsoft, Facebook, Instagram, LinkedIn, and more with integrated multi-platform campaigns that capture customers at every touchpoint in their buying journey.

Our Solution
Proccess

86 Agency blends PPC expertise with strategic thinking, delivering tailored advertising solutions that drive measurable business growth across industries.

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Step

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1. Discover Goals

Discover Goals We begin by understanding your business objectives, target audience, budget, and current marketing efforts to develop a customized PPC strategy aligned with your growth goals.

2. Research & Strategy

Research & Strategy Our team conducts in-depth keyword research, competitor analysis, and audience profiling to build a comprehensive campaign strategy that maximizes reach and minimizes wasted ad spend.

3. Campaign Build

Campaign Build From account structure to ad creation, we build optimized PPC campaigns with strategic targeting, compelling copy, and conversion tracking that sets the foundation for success.

4. Launch & Monitor

Launch & Monitor We launch your campaigns with precision and monitor performance closely, making real-time adjustments to bidding, targeting, and ad delivery for optimal results from day one.

5. Optimize & Scale

Optimize & Scale Through continuous testing, analysis, and optimization, we identify winning strategies and scale what works while eliminating what doesn't—driving consistent improvement in your ROI over time.

Industries We Empower

E-Commerce

FinTech

Healthcare

Education

Logistics

Tech & IT

Real Estate

Marketing & Advertising

travel

Travel & Tourism

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Entertainment & Media

Tailored PPC Management Solutions

At 86 Agency, we create high-performing PPC campaigns that combine strategy, creativity, and data. From start-ups to enterprises, our advertising solutions are built to deliver growth, profitability, and measurable results.

01

Certified Expertise

Our team holds Google Ads, Microsoft Advertising, and Meta Blueprint certifications—bringing proven expertise and industry-recognized credentials to every campaign we manage for maximum performance.

02

Data-Driven Decisions

We base every strategic decision on comprehensive data analysis, performance metrics, and testing results—ensuring your campaigns are optimized based on facts, not guesswork, for consistent ROI improvement.

03

Transparent Reporting

Receive detailed monthly reports with clear metrics, actionable insights, and strategic recommendations. You’ll have complete visibility into campaign performance and exactly where your ad budget is delivering results.

Your Gateway To Multi-Dimensional Growth

We create powerful PPC experiences that fuel business growth. Whether you’re a start-up or an enterprise, our advertising services deliver performance, scalability, and lasting impact.

Search Advertising

Dominate search with expert Google & Microsoft campaigns that capture high-intent customers.

Social Media Ads

Engage your audience on Facebook, Instagram & LinkedIn with targeted, conversion-driven campaigns.

Shopping Campaigns

Boost e-commerce sales with optimized listings, smart bidding, and profitable shopping campaigns.

Remarketing Strategies

Re-engage visitors and effectively recover lost sales with strategic remarketing campaigns.

PPC Management Workflow

PPC Management Workflow

86 Agency follows a proven methodology that delivers measurable results at every stage. Our structured approach ensures your campaigns are built on solid foundations, optimized continuously, and aligned with your business objectives from discovery through ongoing growth.
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Strategic Planning

We craft PPC strategies that maximize ROI by analyzing your market, competitors, and aligning with your goals, audience, and budget.

Expert Execution

Our certified PPC specialists run optimized campaigns with advanced targeting and compelling ads to drive traffic and leads.

Continuous Optimization

We monitor campaigns, run A/B tests, refine targeting, and adjust bids to boost conversions and cut waste.

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Detailed Reporting

Receive monthly reports with key metrics, insights, and recommendations to keep campaigns transparent and goal-aligned.

Why Choose 86 Agency For Your PPC Management

At 86, we don’t just run ads—we build scalable, data-driven PPC strategies that fuel business growth. Whether you need comprehensive campaign management or platform-specific optimization, we are your strategic advertising partner.

Certified PPC Experts

Our team holds Google Ads, Microsoft Advertising, and Meta Blueprint certifications—bringing proven expertise and industry-recognized credentials to every campaign we manage for superior performance.

Performance-First Approach

We focus on metrics that matter—conversions, ROI, and revenue growth—not just vanity metrics like clicks and impressions. Every decision is driven by measurable business impact and profitability.

Advanced Tracking & Analytics

We implement sophisticated conversion tracking, attribution modeling, and analytics integrations to measure true campaign impact, understand customer journeys, and optimize based on complete data visibility.

Transparent Communication

No black boxes or hidden strategies. You'll have full visibility into campaign performance, strategic decisions, monthly reporting, and exactly where your ad budget is going with clear, honest communication.

Agile Optimization

Our team monitors campaigns daily and makes rapid adjustments to capitalize on opportunities, respond to market changes, and eliminate wasted spend in real-time for consistently improving results.

Custom, Not Cookie-Cutter

Every campaign is tailored to your specific business goals, target audience, competitive landscape, industry dynamics, and growth objectives—no templated solutions or one-size-fits-all approaches.

FAQs

A: Our comprehensive PPC management includes initial campaign audit and analysis, strategic planning and goal setting, complete campaign setup across chosen platforms, in-depth keyword research and competitor analysis, compelling ad copywriting and creative development, landing page recommendations and optimization, advanced bid management and budget allocation, continuous A/B testing of ads and targeting, conversion tracking and analytics setup, monthly performance optimization, and detailed reporting with actionable insights and strategic recommendations for growth.

A: We manage campaigns across all major advertising platforms including Google Ads (Search, Display, Shopping, YouTube, Performance Max), Microsoft Advertising (Bing Ads), Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, and other specialized platforms based on your business needs and target audience behavior. Our team has certified expertise across all these platforms and can recommend the best channel mix for your specific industry and goals.

A: PPC budgets vary significantly based on your industry, competition level, geographic targeting, and business goals. We typically recommend a minimum monthly ad spend of $2,000-$5,000 to generate meaningful data and results, though this can be higher for competitive industries like legal services, finance, or B2B SaaS. During our initial consultation, we'll analyze your market and provide specific budget recommendations tailored to your objectives and expected return on investment.

A: Unlike SEO which takes months, PPC delivers immediate traffic once campaigns launch. You'll start seeing visitors and potential leads within hours of going live. However, optimization for best performance typically takes 60-90 days as we gather data, test different variables, and refine targeting strategies. Most clients see significant improvements and positive ROI within the first 3 months, with continued performance gains as campaigns mature and we identify winning strategies.

A: Not necessarily. We'll evaluate your existing website pages during the audit phase to determine if they're conversion-optimized. If your current pages have clear calls-to-action, relevant content, fast load times, and mobile responsiveness, they may work well for PPC traffic. However, dedicated landing pages specifically designed for your campaigns often improve conversion rates by 25-50% or more. We can recommend whether new landing pages are needed or if we should create them to maximize your campaign ROI.

A: We track comprehensive performance metrics including impressions, clicks, click-through rate (CTR), cost per click (CPC), conversions, conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), overall ROI, and quality score. However, we focus primarily on the metrics that directly impact your business goals—qualified leads generated, actual sales, revenue growth, and profitability. Every monthly report shows these key performance indicators with clear explanations of what they mean for your business.

A: Our difference lies in our strategic, data-driven approach combined with complete transparency. We combine certified expertise across all major platforms with deep industry-specific knowledge and experience. Unlike agencies focused on vanity metrics, we prioritize profitability and sustainable growth over just generating clicks. We treat your advertising budget as if it were our own, provide detailed reporting with full visibility into performance and spending, and maintain proactive communication with strategic recommendations. Our clients appreciate our honest assessments and commitment to continuous improvement.

A: Absolutely! We specialize in campaign audits and takeovers. We'll conduct a comprehensive review of your current campaigns to identify what's working, what's not, and where opportunities exist. Our audit covers account structure, keyword targeting, ad copy effectiveness, bidding strategies, budget allocation, conversion tracking, and competitive positioning. We then implement strategic improvements to fix issues, eliminate wasted spend, and optimize for better performance—all while maintaining your campaign history and valuable data for continued learning and optimization. software integration

Let’s TALK

Ready to drive qualified traffic and maximize your advertising ROI? At 86 Agency, we design and manage data-driven PPC campaigns that fuel growth and deliver measurable results.