We collect and use personal data in several ways to ensure we deliver the best experience, and for various purposes outlined below.

1. Website Access & Online Services

In general, you can visit our websites without telling us who you are. However, our servers or analytics partners may collect the following information to enhance site performance:

• IP address
• Operating system details
• Browser details
• Device and connectivity info
• Language preferences

This information is used to measure site usage, improve content, ensure security, and optimize the user experience. When you access a secured area of the website, we may also collect your username and password. We may also obtain data from third parties, such as:

• Social networks (when you grant us access)
• Location-based service providers (using IP addresses to customize content)
• Partners for co-branded services or joint marketing activities

We use cookies and similar technologies to ensure the proper functioning of our websites and to collect data. Please refer to our Cookie Policy for more details. Our websites may link to third-party sites with different privacy practices. If you provide personal data on those sites, your information will be governed by their privacy policies.

2. Responding to Your Queries & Support Requests

If you contact us with questions or support requests, we may collect the following information to respond:

• Full name, company, role, email, and address
• Demographic data
• Professional qualifications
• Details of your message

To manage your contact details or email preferences, please use the contact form available on our website.

3. Marketing & Promotional Communications

If you sign up for marketing communications from 86 Agency, we may send you information via email, post, phone, or other means. You can manage your communication preferences through our website or any given communication method (e.g., an unsubscribe link in an email).

4. Events & Initiatives

For events or initiatives organized by 86 Agency, we may collect the following personal data for both participants and speakers:

• Full name, company, job title, business email
• Phone number, location
• Photos or videos of you

Some events may be recorded and you will be notified if this happens. We may use your data to contact you for feedback or further business opportunities after an event, but only with your consent. We also collaborate with third-party event organizers, who may share attendee information with us.

5. Marketing & Brand Promotion

86 Agency has a legitimate interest in promoting its brand, products, and values. We may collect personal data about our business contacts, including name, contact details, job title, and business information. We gather this information through direct interactions or from publicly available sources, social networks, or third parties. We use this data to manage our business relationships, develop services, and perform analytics. We may send you marketing communications or conduct surveys to better understand your needs. These communications will only be sent with your consent where required by law. In some cases, we may use your name, quotes, pictures, or videos for marketing purposes. In such cases, you will receive additional information about how we plan to use your data.

6. Social Listening

We may use third-party services to monitor and analyze comments, opinions, and statements about 86 Agency on social media. This helps us understand market trends and customer needs to improve our services.

7. Contracts & Regulatory Obligations

If you have a business relationship with 86 Agency, we may collect and process your personal data to manage and fulfill contractual obligations. This data is limited to what is necessary, such as your name, contact details, and job title. We may also process your data to comply with regulations and manage our day-to-day business activities, such as accounting and reporting to authorities.